2011 Ranking of the Top 100 Brands

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	Rank	Previous Rank	Brand	Region/Country	Sector	Brand Value ($m)	Change in Brand Value
	1	1		United States	Beverages	71,861	2%
	2	2		United States	Business Services	69,905	8%
	3	3		United States	Computer Software	59,087	-3%
	4	4		United States	Internet Services	55,317	27%
	5	5		United States	Diversified	42,808	0%
	6	6		United States	Restaurants	35,593	6%
	7	7		United States	Electronics	35,217	10%
	8	17		United States	Electronics	33,492	58%
	9	9		United States	Media	29,018	1%
	10	10		United States	Electronics	28,479	6%
	11	11		Japan	Automotive	27,764	6%
	12	12		Germany	Automotive	27,445	9%
	13	14		United States	Business Services	25,309	9%
	14	8		Finland	Electronics	25,071	-15%
	15	15		Germany	Automotive	24,554	10%
	16	13		United States	FMCG	23,997	3%
	17	19		South Korea	Electronics	23,430	20%
	18	16		France	Luxury	23,172	6%
	19	20		Japan	Automotive	19,431	5%
	20	22		United States	Business Services	17,262	16%
	21	21		Sweden	Apparel	16,459	2%
	22	23		United States	Beverages	14,590	4%
	23	24		United States	Financial Services	14,572	5%
	24	26		Germany	Business Services	14,542	14%
	25	25		United States	Sporting Goods	14,528	6%
	26	36		United States	Internet Services	12,758	32%
	27	31		United States	Transportation	12,536	6%
	28	29		United States	Financial Services	12,437	1%
	29	30		United States	Alcohol	12,252	0%
	30	27		Switzerland	Beverages	12,115	-5%
	31	28		Sweden	Home Furnishings	11,863	-5%
	32	32		United Kingdom	Financial Services	11,792	2%
	33	33		Japan	Electronics	11,715	2%
	34	35		United States	FMCG	11,372	3%
	35	34		Japan	Electronics	9,880	-13%
	36	43		United States	Internet Services	9,805	16%
	37	39		Canada	Media	9,515	6%
	38	37		United States	Financial Services	9,091	-3%
	39	44		Italy	Luxury	8,763	5%
	40	45		France	FMCG	8,699	9%
	41	42		Netherlands	Electronics	8,658	0%
	42	40		United States	Financial Services	8,620	-3%
	43	41		United States	Electronics	8,347	-6%
	44	48		Spain	Apparel	8,065	8%
	45	47		United States	Business Services	8,005	7%
	46	49		Germany	Diversified	7,900	8%
	47	53		Germany	Automotive	7,857	14%
	48	38		Japan	Electronics	7,731	-14%
	49	46		United States	FMCG	7,609	1%
	50	50		United States	Automotive	7,483	4%
	51	51		United States	FMCG	7,127	3%
	52	58		France	FMCG	6,936	9%
	53	56		France	Financial Services	6,694	0%
	54	52		United States	Financial Services	6,634	-4%
	55	57		Switzerland	FMCG	6,613	1%
	56	54		Canada	Electronics	6,424	-5%
	57	59		United States	Electronics	6,414	5%
	58	55		United States	Media	6,383	-5%
	59	63		Germany	Automotive	6,171	13%
	60	62		Germany	Sporting Goods	6,154	12%
	61	65		South Korea	Automotive	6,005	19%
	62	60		United States	Restaurants	5,902	1%
	63	61		United States	Beverages	5,604	-3%
	64	70		United States	Diversified	5,598	19%
	65	64		United States	FMCG	5,376	6%
	66	69		France	Luxury	5,356	12%
	67	67		Germany	Financial Services	5,345	9%
	68	68		Spain	Financial Services	5,088	5%
	69	73		Japan	Electronics	5,047	16%
	70	77		France	Luxury	4,781	18%
	71	71		United States	FMCG	4,672	3%
	72	72		Germany	Automotive	4,580	4%
	73	76		United States	Luxury	4,498	9%
	74	81		Netherlands	Energy	4,483	12%
	75	82		United States	Financial Services	4,478	12%
	76	66		United States	Internet Services	4,413	-11%
	77	79		France	Alcohol	4,383	9%
	78	78		United States	Alcohol	4,319	7%
	79	74		United Kingdom	Financial Services	4,259	1%
	80	88		United States	Computer Software	4,170	15%
	81	83		United States	Restaurants	4,092	3%
	82	80		Switzerland	Financial Services	4,090	2%
	83	75		United States	FMCG	4,072	-2%
	84	84		United States	Apparel	4,040	2%
	85	90		United States	Diversified	3,945	10%
	86	85		Mexico	Alcohol	3,924	2%
	87	87		Germany	FMCG	3,883	4%
	88	92		United Kingdom	Alcohol	3,842	8%
	89	89		United Kingdom	Alcohol	3,841	6%
	90	NEW		Japan	Automotive	3,819	N/A
	91	93		Netherlands	Alcohol	3,809	8%
	92	86		Switzerland	Financial Services	3,799	0%
	93	95		Italy	Luxury	3,794	10%
	94	94		Switzerland	Financial Services	3,769	8%
	95	100		United Kingdom	Luxury	3,732	20%
	96	97		United States	Restaurants	3,663	10%
	97	NEW		United States	Diversified	3,651	N/A
	98	NEW		Taiwan	Electronics	3,605	N/A
	99	91		Italy	Automotive	3,591	1%
	100	98		United States	Automotive	3,512	7%